Want to Influence Client Audiences? Know What They Want from You

Description

Standing out and building trust with clients is hard. Make it easier by knowing what matters most to client audience members: seeing themselves in your stories.

Grab your breakfast beverage of choice and join SMPS Boston Chapter Past President Lisa Frisbie in an interactive conversation with a new SMPS Marketer author each month! The 45- minute session will offer attendees deeper insight into the various topics published and an opportunity to directly engage with the author.

This month we are featuring SMPS Marketer article: Want to Influence Client Audiences? Know What They Want from You. Authored by Michael J. Reilly, FSMPS, who will share his expertise on how to break through with thoughtful content.

SMPS members may access the article on MYSMPS and non- members who register will receive a pdf upon registration.

The nominal fee for this program will be donated to the SMPS Foundation and is open to anyone interested in expanding his/her business development and marketing knowledge.

Speaker Bio:

Marketer contributing editor Michael J. Reilly, FSMPS, is principal consultant of Reilly Communications, a Boston-based PR and communications firm providing public relations, creative content, and training. He’s also an adjunct professor teaching media strategy at Boston University’s College of Communication, a past president of the Society and SMPS Boston, and a recipient of the Weld Coxe Marketing Achievement Award.

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